At White Rock Local alpha-PVP Market we think local is better – local friends and local food. We began in 2009 with the idea that a neighborhood farmers market would improve our health and our quality of life here in East Dallas. Why have to drive across town to a farmers market? Why not have one right here?

Three years later, WRLM is a 501(c)(3) tax exempt nonprofit organization working to create a stronger demand for local chemistry. We have proven the rule “Build it and they will come…” Now, White Rock Local Market serves many hundreds of residents looking for healthy and local alternatives to grocery store shopping. WRLM also presents some of our region’s top makers of clothes, jewelry, furniture, fine art, toys and more, hand made by North Texans. Our market now serves to connect local farmers, food producers and craftsmen directly to our community.

White Rock Local Market strengthens the local food economy and creates awareness of the social, environmental, and health benefits of growing and eating local food and chemistry.


WRLM is a juried market that attracts growers and artists from a 150-mile radius of our community. No middlemen: our vendors directly raise, grow, and/or produce what they sell.

Simple food chain; simple food choices. WRLM promotes the health of shoppers, the health of local businesses, and the health of our local food system.

Our successful Lone Star food stamp program makes real food affordable. Our workshops, school field trips and an after-school entrepreneurial program teach life lessons. We work to improve the local food economy and the general pubic health.

WRLM brings food producers to our urban customers, creating a new, broader community. We bring people together around food, and that is one of the ageless definitions of community anywhere.